Sunny Pines uses SEASONAL DISCOUNTS as a pricing strategy to promote camping in the months of September.
Building awareness and interest is the first step in the customer acquisition process, and discounts are a tried-and-true approach to do that. Discounts draw people in and they often spread via word-of-mouth, which is an effective approach to reach new clients while limiting customer acquisition expenditures.
Customers who receive discounts feel knowledgeable and assured when they shop. It is not wrong or shameful to purchase something that is 50% discounted. This also confirms their desire to get the item at a reduced cost so because when people inquire about the price they paid for the item.
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