When you present this recommendation to the CEO of Umami, the argument which should be your primary basis for the recommendation would be to add a wholesaler to the channel as it reduces the number of Umami's contacts.
As the Umami pea and cracker snacks are shipped directly from the production facility to the retailers. Thus, by adding a wholesaler to the channel tends to reduce the number of contacts for Umami which can be from from four to one.
So, while presenting this recommendation to the CEO of Umami, the argument which should be of one's primary basis for the recommendation would be in order to add a wholesaler.
Hence, Umami snacks are available in four retail chains in the U.S.
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