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Often a company will use status quo pricing the primary advantage of employing this pricing strategy is that it
The biggest advantage of using a status quo pricing strategy is that it requires little planning. Unlike some other pricing strategies, a status quo approach does not require a company to make major changes to its pricing structure.

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An strategy to pricing that maintains the status quo comprises gradually increasing the cost of our product to meet a benchmark.

What is the status quo approach?

a reactive marketing approach characterized by a desire to avoid conflict with rivals; the business wants to maintain the status quo in the sector and avoid the costly process of going up against a direct rival.

What effect does the status quo have on business?

How can status quo bias influence financial and business decisions? A business owner who has a status quo bias may be reluctant to take chances or make changes. They might carry on doing so even if taking the risk will ultimately help them reach their financial objectives.

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