Ming Yue has placed an ad on the Internet, and she wants to know how many women have seen her ad at least once. In other words, Ming Yue wants to know the ad's O impact O continuity O cost. O frequency O reach

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Ming Yue has placed an ad on the Internet, and she wants to know how many women have seen her ad at least once. In other words, Ming Yue wants to know the ad's reach.

What is Reach in Economics?

Reach is the total number of individuals that have viewed your advertisement or content. If 100 people have seen your advertisement overall, then 100 people have viewed it. Impressions are the total number of screen appearances of your content or advertisement. The anticipated number of prospective clients that your message or a campaign as a whole can reach is referred to as your marketing reach. In other words, how many people are likely to see it, whether it's a print advertisement, an online advertisement, or any other form of promotional medium. The term "reach" describes the number of members of a target audience who are exposed to a single provided advertisement. Repeat exposures to the same viewer do not increase the reach.

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