Informational social influence occurs when individuals conform to people who we believe have accurate information.
Informational social influence is the shift in beliefs or actions that takes place when we follow those we think to be reliable sources of information. It happens when people are unaware of the best or most appropriate course of action.
They use observations of other people's conduct as a valuable source of knowledge to decide on the best course of action for themselves. This kind of conformity, which is linked to internalisation, happens when a person lacks information or is uncertain of a situation.
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