Liking the company would be an example of measuring affective responses While analyzing advertising or IMC campaigns.
What steps comprise the integrated marketing strategy planning process?
Customers are not limited to a single channel, as recognised by an integrated marketing approach. Today's consumers come across brands and advertising everywhere they go, including on the bus, their favourite websites, and email. You must develop campaigns that are available on the platforms that customers use often if you want your brand to stand out to consumers. The campaigns must also have comparable elements in order for them to stand out in the thoughts of the clients.
Customers will be able to recognise your brand no matter where they see it after your campaign is properly integrated. By doing so, you'll start building a relationship with them and ensuring that they remember what you said.
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