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T/F. Steve works for Volvo and is consulting a perceptual map that indicates that customers find comfort very important, but that they don't think Volvo is doing very well in this area. Given this information, improving comfort should be a priority for Steve and his coworkers.

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True Steve, a Volvo employee, is looking at quite a perception map that exhibits how essential customers feel comfort to be but how poorly they perceive Volvo to be performing in this area.

Describe a perceptual map.

The perceptual map is an illustration that marketing people and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception maps is product positioning maps.

What three categories of perceptual mappings exist?

perceptual map types. Perceptual maps can be classified into five different categories: two-dimensional, multi-dimensional, spidergram, joint, and intuitive.

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