The objectives of the ____ planning process are to surround the consumer with one consistent message using many communication tools, to make as many positive contacts as possible and to reinforce or influence what the consumer already perceives about a buying category/ product

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13-12-2022
Business

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The objectives of the ____ planning process are to surround the consumer with one consistent message using many communication tools, to make as many positive contacts as possible and to reinforce or influence what the consumer already perceives about a buying category/ product

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NomulaHarsh NomulaHarsh · Answer 1 · 2022-12-22T19:19:41+01:00

The correct answer is 'None of these'.

The objectives of the planning process are to surround the consumer with one consistent message using many communication tools, to make as many positive contacts as possible and to reinforce or influence what the consumer already perceives about a buying category/ product.

What is product planning?

Either a recognized consumer demand or a fundamental product idea developed through market research or other sources serves as the starting point for the product planning process.

Market research should be used at some point, regardless of where the product concept came from—whether it was conceived by a salesperson, a consumer, the company's advertising agencies, the technical research and development department, the ideas box, or the chairman's wife.

To learn more about product planning visit;

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