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In The Gray Rhino, Michelle Wucker discusses the obvious risks that we ignore, like the financial crisis and climate change,—the ones that we could mitigate if we act before they are upon us.
How does the GREY rhino theory work?
In her 2016 book The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, Michele Wucker invented the term "grey rhino." It serves as a metaphor for "missing out on something large and evident that is headed your way." An enormous two-horned animal with two horns, a grey rhino, can be seen approaching. A black swan event is an unanticipated, improbable occurrence that frequently has severe repercussions, while a "grey rhino" is a clear-cut danger that goes unnoticed. The founder and CEO of Gray Rhino & Company, Michele Wucker, created the term "grey rhino" to call attention to dangers that are plainly visible yet often go unnoticed due to their size and possibility.
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