It is not enough to choose and deploy an emerging information system to achieve or maintain competitive advantage.
Why are information systems typically used at the operational level?
- At the operational level, information systems are created to streamline customer-facing business operations by automating repetitive tasks like processing sales transactions.
- The majority of information systems serve as delivery channels for data kept in databases. Databases aid in the management and operations of a firm. The gathered data is organized and saved using a database. Employee information and product catalogs are two examples of databases.
- Users of information systems can gather, store, organize, and distribute data—tasks that can be useful for businesses for a number of reasons. Information systems are used by many firms to manage resources and boost productivity. In order to compete in international markets, some people rely on information systems.
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