which of the following is considered a decision variable in the media selection problem of minimizing interview costs in surveying? group of answer choices the total number surveyed the number of people to survey in each market segment the overall survey budget the number of people to conduct interviews

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13-12-2022
Business

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which of the following is considered a decision variable in the media selection problem of minimizing interview costs in surveying? group of answer choices the total number surveyed the number of people to survey in each market segment the overall survey budget the number of people to conduct interviews

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namrata421 namrata421 · Answer 1 · 2022-12-18T04:39:26+01:00

The three audience measurements that advertisers typically use for both print and electronic media choices are audience size, audience demographics, and exposure distribution throughout the audience.

What factors affect the media selection?

Language variety, social class, literacy rate, cultural considerations, and legal restrictions are some of these elements. Additionally, they cover media accessibility.

What does choosing and planning media involve?

Media planning is the process through which marketers decide how, when, and where to communicate a specific advertising message to an audience. Media planners assess the target audiences, platforms, and advertisements to determine the most effective way to reach them.

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