Nixon anticipated that the anger that many Democrats felt over the social upheavals of the 1960s would help the Republicans gain control and dismantle the Democratic alliance that had existed since the New Deal Coalition.
In this dissertation, I demonstrate how the conservative movement persuaded the white working class to join the Republican Majority rather than the Democratic New Deal Coalition.
I contend that what I refer to as Middle America's "creation" played a role in this political change. Conservatives were effective in exploiting what became known as the Social Issue and portraying "Liberalism" as effeminate, impractical, and elitist. This was done against the backdrop of the 1960s social upheaval and the emergence of conservative populism and Middle America.
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