He choose an interior decorator based on the non-compensatory rule. As a result, choice (D) is the acceptable one.
Alternatives that don't satisfy a specific criterion are eliminated when using a non-compensatory decision-making technique.
Non-compensatory rules presume that judgments are made attribute-by-attribute and that the discrete utilities are not merged into a single utility value, hence they do not allow trade-offs between the relevant attributes of the alternative choices.
When making non-compensatory decisions, consumers weigh features in order, and advantages for some attributes may not outweigh disadvantages for others.
Hence, option (D) is accurate.
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Your question is incomplete, probably the complete question is-
Nico had been looking for an interior decorator. he found a few good options and he thinks he will hire the person who was most comfortable with dogs because he did not want to have to put his elderly dog outside while the designer was working. at what stage of the decision process is Nico?
(A) irrational
(B) decision heuristics
(C) compensatory
(D) noncompensatory
