val-com inc. provides customer service support for a variety of industries. their brand name is well known, and as a service firm, it does not have to protect any proprietary technology. what mode of entry is most suitable for service companies like val-com inc. where its main asset is its brand name?

Respuesta :

Service businesses like Val-Com Inc. are the best candidates for franchising.

What is franchising?

A marketing concept that can be used by an organization as a method of business expansion is franchising. Where applicable, a franchisor grants a franchisee a license to use all or part of its operational methods, intellectual property, business model, brand, and rights to market and sell its branded goods and services. In exchange, the franchisee agrees to pay certain fees and adhere to specific requirements, usually outlined in a franchise agreement.

Particularly in the normal setup where the franchisee is an individual, unincorporated partnership, or small privately-held business, franchising is rarely an equal partnership because this will assure the franchisor has significant legal and/or financial advantages over the franchisee.

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