Integrated marketing communications include all (advertising, public relations) of the following except supply chain management.
The practise of combining marketing communication components, such as public relations, social media, audience analytics, business growth concepts, and advertising, into a brand identity that is constant across various media channels is known as integrated marketing communication (IMC). It enables both public and private organisations and corporations to provide an enjoyable and smooth customer experience.
People with experience in integrated marketing communications may look for work throughout the marketing and communications sectors, in professions including journalism, market research and consultancy, public relations, non-profit and government, entertainment, television and radio, and other related businesses.
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