Which of the following is true of competitive parity?

a. It assumes the same percentage used in the past, or by competitors, is still appropriate for the firm.
b. It does not take into account new plans (e.g., to introduce a new line of products in the current year).
c. It does not allow firms to exploit the unique opportunities or problems they confront in a market.
d. It assumes communication expenses do not stimulate sales and profit.
e. If all competitors use this method to set communication budgets, their market shares will stay increase over time.

Question

12-12-2022
Business

contestada

Which of the following is true of competitive parity?

a. It assumes the same percentage used in the past, or by competitors, is still appropriate for the firm.
b. It does not take into account new plans (e.g., to introduce a new line of products in the current year).
c. It does not allow firms to exploit the unique opportunities or problems they confront in a market.
d. It assumes communication expenses do not stimulate sales and profit.
e. If all competitors use this method to set communication budgets, their market shares will stay increase over time.

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qwcricket qwcricket · Answer 1 · 2022-12-17T14:18:30+01:00

The true statement regarding competitive parity is c.It does not allow firms to exploit the unique opportunities or problems they confront in a market.

Competitive parity is a strategy where a firm strives to match the performance of its competitors in terms of products, prices, and other key factors. While this approach can help a firm to maintain its market position and avoid falling behind its competitors, it may also prevent the firm from fully exploiting unique opportunities or addressing specific problems that it encounters in the market.

For example, if a firm is adhering to competitive parity and its competitors are offering similar items at similar prices, it may be difficult for the firm to differentiate itself from the competition or to address the specific needs of its customers. This can limit the firm's ability to achieve a competitive advantage in the market.

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