Sale prices should be used carefully and should be consistent with "Our organisational and marketing objectives must be aligned with our pricing objectives."
Customers use selling price to determine which things they can purchase. Increased overall sales-related revenue is the goal of sales-oriented pricing objectives. There are two ways for a company to accomplish this. Setting cheap prices in an effort to boost sales volume is one strategy. To remain competitive in marketing under rising volume and price pressure, the proper pricing strategy is crucial. It gives you the compensation you are due for the goods and services you provide.
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