Respuesta :
Studies of consumer behavior have shown that when there are many choices available, people are more likely to struggle to make a purchase decision, and consumers fail to make a purchase.
What is consumer behavior?
Consumer behavior is described as the different decisions and actions undertaken by people regarding the services and the goods purchased when it comes to consumption by customers. It is important to mention that consumer buying behavior is very important for marketers.
Consumer behavior regarding the purchase of a product changes when there are factors like excess of choice. It is important to mention that when customers have to choose a single product from a long list of products, it can often lead to decision paralysis. Consumers fail to decide what product to purchase, and this leads to failure to purchase.
It can be concluded that studies of consumer behavior have shown that when there are many choices available, people are more likely to struggle to make a purchase decision, and consumers fail to make a purchase.
To know more about consumer behavior, check this link:
https://brainly.com/question/24438632
#SPJ4
