The slogans "coolest jeans" and "world’s best subs" are examples of puffery, which is the legal exaggeration of praise lavished on a product that stops just short of deception.
The FTC Act forbids "unfair or deceptive acts or practices," such as misrepresenting the truth and omitting crucial information that customers should be aware of, but it exempts "puffery," or assertions that are so exaggerated that no reasonable person would genuinely believe them. Puffery is defined as "the lawful overstatement of praise, erring on the side of falsehood, lavished on a product" (Grewal and Levy, 2009).
However, using puffery improperly can do serious harm to your business and has legal repercussions.
To know more about puffery :
https://brainly.com/question/11178856
#SPJ4
