A company that produces snack foods has acquired a cigarette maker, many US television stations, and a high-end clothing business over the past 20 years is an example of synergy.
What is synergy?
- The idea of synergy holds that two businesses' combined value and performance will just be greater than the product of their individual parts. It is commonly referred as an synergy merge when two businesses combine in order to increase efficiency or size.
- Synergy is significant because it enables businesses to become more successful and efficient as a whole. Its effects can also raise worker morale, provide businesses a competitive edge, boost consumer satisfaction, and increase market share.
- Revenue synergies, cost synergies, as well as financial synergies are the three subcategories of synergies. Synergies are crucial for M&A transactions, whether you are on the buy- or sell-side. They are what many other mergers and acquisitions are motivated by.
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