A franchise is a legal right to conduct business, use a particular trademark, or perform certain tasks in a specific area.
A marketing concept that can be used by an organisation as a strategy for business expansion is franchising. Where applicable, a franchisor grants a franchisee a licence to use all or part of its operational methods, intellectual property, business model, brand, and rights to market and sell its branded goods and services. In exchange, the franchisee agrees to pay certain fees and adhere to certain requirements, usually outlined in a franchise agreement.
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