The aspect of value creation that Bryan's company is concerned with is value.
Value creation is a process where efforts and resources are transformed to create something valuable that can satisfy the need of others. Adding some value by using technology and innovation in order to enhance the quality of consumers. In the contemporary world, the main focus of any company is to provide value to the customers, society, and stakeholders through their products and services which could also value to the firm in terms of revenue and loyal customers. This also comprises short and long term value creation based on company's goals and objectives.
By building greater functionality to the bikes with the gaining in market share on bicycles, the company focuses on value.
To learn more about value creation, follow the below link:
https://brainly.com/question/20741982
#SPJ4
