According to fogg's behavior model, the first step of influencing behavior is motivating your audience.
According to the Fogg Behavior Model, three factors—Motivation, Ability, and Prompt—must come together at the same time for a behavior to take place. These three components must all be present for a behavior to occur. Understanding behavior, in general, is made simpler by the Fogg Behavior Model (FBM).
Three categories of Prompts are listed in the Fogg Behavior Model: Facilitator, Signal, and Spark. The Prompt type, which combines Motivation and Ability, should be used when planning to influence behavior since it corresponds to the context of the target user.
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