a fitness activity tracker company has a larger market share than its competitors. one of the company's biggest competencies is figuring out how to deliver the most accurate data based on the way it programs the trackers to read the movement of users. researchers have discovered a breakthrough in how to apply the technology to pets. another company has already released an activity tracker for house cats. the company wants to release a line for both dogs and cats at a higher price point than its competitor. the company differentiates its new product in the trackers' ability to decipher the moods of the pet based on its heart rate. it believes consumers are willing to pay the extra amount because pet lovers are always trying to figure out the moods of their pets anyway. through this new release, how will the company be implementing a corporate-level strategy that will lead to an increase in its competitive advantage?

A company's profitability is determined by comparing its revenue against its outgoing costs.
A more efficient business will make more money relative to its costs than a less efficient one, which would have to spend more to make the same amount of money.

What is the company's profitability?

Simply put, a company is profitable to the extent that its total revenue exceeds its total outlays for any given time period.
The accounting concept of profitability is often known as net profit or net income.

Learn more about profitability

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