A company's decision-making processes affect the kind of goods and services it will provide. Level of diversification
When a business unit enters a new market within the current industry that the company is currently operating in, this is known as diversification at the business-unit level. When a diversified corporation engages in business outside of its original area of expertise, this is known as diversification at the corporate level. the current business divisions. diversity within a group. Concentric diversification entails expanding the company's current product or service offering.
Vertical diversification .Diversification inside conglomerates. When businesses launch new products into a new market with the intention of expanding, this is known as a business diversification strategy. Large multinational corporations are better suited for the diversification strategy.
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