bill’s hockey pucks Inc. wishes to pursue international markets like china and russia. In order to do this, they may wish to consider a possible strategic partnership with a different company that is established in those markets.
Relationships between two entities (most often two companies) that have overlapping or complementary products or services and seek to achieve a mutually beneficial outcome are known as strategic partnerships. Alliances and joint ventures are other names for strategic partnerships that are frequently used. It's a joint venture that strengthens an essential business strategy, develops a competitive edge, and deters rivals from entering a market.
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