To reach the millions of individuals who resided in rural areas, retailers started releasing mail-order catalogs contribute.
Their enormous catalogs were widely dispersed via mail growing What did being "American" imply at the turn of the century change as a result of the emerging consumer culture contribute At the turn of the century, becoming an American meant assimilating to society. Since products were now more affordable, anybody in the country could almost easily get them, regardless of financial level. With more money came more purchases. Advertisements were used to draw customers, many of whom ordered from catalogs after being persuaded by well-known brands. Immigrants from southern and eastern Europe were typically wealthier. Three factors contributed to these advancements: a plentiful supply of natural resources, an explosion in inventions and a demand for the new products from a growing urban population. Oil was one of the more significant natural resources.
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