The statement describes a primary feature of a buying center as a The number of people involved in a buying center varies with the complexity and importance of a purchase decision.
What is meant by buying center?
An organization's "all those members who become involved in the purchasing process for a certain product or service" are brought together by a buying center, also known as a decision-making unit (DMU)
A DMU was first envisioned by Robinson, Farris, and Wind in 1967. (1967).
A DMU is made up of every employee of a company that participates in the purchasing decision.
Those with financial and buying experience, as well as those with technical knowledge and, of course, senior management, are involved in the decision to acquire. According to McDonald, Rogers, and Woodburn (2000), a prerequisite in the sales process is being able to identify and influence every person who is engaged in the purchasing decision.
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