When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase, she is experiencing ________.
A) selective retention
B) selective attention
C) selective distortion
D) cognitive dissonance
E) dissonance-reducing behavior

Respuesta :

'When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase, she is experiencing cognitive dissonance.

In the field of psychology, cognitive dissonance is the perception of conflicting information and its mental burden. Relevant information items include a person's actions, feelings, thoughts, beliefs, values, and things around them.

The following are examples of cognitive dissonance. You want to be healthy, but you don't exercise regularly or eat a nutritious diet. You feel guilty about it. I know smoking (or drinking too much) is bad for my health, but I smoke anyway.

The theory of cognitive dissonance posits that when a person's actions are inconsistent with their own thoughts and beliefs, underlying psychological tensions arise. This underlying tension prompts a person to make a change in attitude that creates consistency in thought and action.

Learn more about cognitive dissonance https://brainly.com/question/15205831

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