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In the scrum framework, the Product owner is a person who represents the project stakeholders and is responsible for communicating and aligning project priorities between stakeholders and the development team.
Communication (from Latin: to communicate, meaning "to share" or "associate") is generally defined as the transfer of information. This term may also refer only to the messages that are transmitted, or to the field of study that studies such transmissions. There is much disagreement about its exact definition. John Peters attributed the difficulty of defining communication to the fact that it is both a universal phenomenon (because everyone communicates) and a specific field of systematic academic research.
Defining strategies includes restricting what can be included in categories of communication (e.g., persuasion requires “deliberate intent”). According to this logic, one possible definition of communication is the act of developing meaning between entities or groups using reasonably mutually intelligible signs, symbols, and semiotic conventions.
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