Business thar Marvin does is the example of the sharing economy.
The collaborative consumption or peer-to-peer-based sharing also known as sharing economy can be defined as a concept that highlights the ability and perhaps the preference of individuals to rent or borrow goods rather than buy and own them. The sharing economy also can be defined as a socio-economic system built around the sharing of resources in the capitalism. The socio-economic system often involves a way of services and purchasing goods that differs from the traditional business model of companies hiring employees to produce products to sell to consumers.
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