Respuesta :
A company's brand is the collection of traits and attributes that consumers connect with the company and are frequently the driving force behind their purchasing decisions.
A brand is a concept used in business and consumers marketing to help consumers recognize a specific organization, item, or person. As a result of their intangibility, brands cannot be physically touched or seen. They so assist in influencing how people view organizations, their goods, or particular people. Brands frequently employ distinguishing characteristics to build their identities in the marketplace. They offer the business or person great value, giving them an advantage over rivals in the same industry. As a result, numerous organizations apply for trademarks to protect their businesses legally.
A brand is an intangible asset that, as was already mentioned, aids in the identification of a particular business and its goods by consumers. This is particularly true for businesses that seek to differentiate themselves from rival brands and competitors that sell comparable goods. Advil is a consumers popular brand of ibuprofen that the business utilizes to set itself apart from generic versions of the medication that are offered in pharmacies. Brand equity is the term for this.
Learn more about brand here
https://brainly.com/question/28260798
#SPJ4
The complete question is
A business's __________ is the set of qualities and characteristics that people associate with the business and often the reason that they spend their money there.
a. Mission
b. Vision
c. Brand
d. Market
