Respuesta :
When a brand has a high level of brand awareness, most consumers are aware of it and what it stands for even if they do not utilize it.
Brand awareness is the degree to which a brand's target audiences are able to recognize or recall it in various contexts. It measures how easily current and potential customers can recognize a brand and its associated goods or services.
You may use Coca-Cola as an example to better grasp the notion of brand awareness because of how well known it is in the market and how often the word "Coke" is used as a synonym for soft drinks of all brands.
The level to which consumers can identify a product by name is referred to as brand awareness in marketing. The traits consumers that set the product apart from the competitors should ideally be recognized positively by consumers who are aware of the brand.
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The complete question is
If a brand has a high degree of brand _, it means that most consumers are familiar with the brand and what it stands for even if they do not use the brand.
