Defining the question and determining the present situation is the task to be considered a step in the marketing research process.
Researching your consumers, competition, market environment, and industry is a step in the market research process. You may investigate each of these independently and then combine the findings to acquire a broad understanding of how your company fits in the market.
In general, conducting your own market research is less expensive than getting someone else to do it for you. You may get important information and skills in market research as well as strengthen your ties with your consumers. However, carrying out your own market research may be time-consuming and may require specialized knowledge and abilities in order to get impartial conclusions and suggestions.
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