Value proposition in marketing is the process of improving a firm’s relative advantage in the minds of its targeted customers, by emphasizing the key attributes of its offerings.
A value proposition in marketing is a brief explanation of the benefits that customers who buy a company's products or services would enjoy. It serves as a mission statement for the company as well as for customers.
In addition to a visual that piques interest, such as an image, video, or illustration, the best value proposition examples typically include a headline, subheadline, or brief text. After reading value propositions, customers should understand what a brand stands for.
Thus, it is a value proposition in marketing.
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