the following passage from a speech introduction is an example of . after attending a seminar on currency security, i became fascinated by the technology developed by the treasury department to prevent the counterfeiting of paper money. i learned more about the subject by reading information from the treasury department, as well as by interviewing donna marshall, a security expert at bank of america.

The speaker is telling the audience why her speech holds value and how she is knowledge-able about her speech topic. Being credible a speaker means showing your au-dience you have their best inte-rests at heart, that you are knowledge-able about the subject you are speaking about, and that the evi-dence you use to support your argu-ment is trust-worthy. Speaker's credibility is affected most by two factors:

Competence: How the audience views your intelli-gence, knowledge, and expertise on the sub-ject you are speaking about.

Character: How the audience views your concern for them, sincerity, and trust-worthiness.

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