The key benefit of being first-move to market is brand material awareness. Even after rival businesses have entered the market, it not only fosters loyalty among current customers but also attracts new ones to a company's goods.
Having the ability to connect with customers early and leaving a lasting impression helps increase brand recognition and brand loyalty. first-move may be able to manage resources, for example, by establishing a high-value contract with important material suppliers, locating themselves in a tactical area, or acquiring exceptional personnel. When fast followers have enough resources and marketing power to overcome a first mover yet markets are slow to absorb the new product offering of a first mover.
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