Clickstream data are those data that visitors and customers produce when they visit a website and click on hyperlinks.
A clickstream is a record of information about mouse or touchpad clicks made by website visitors on computer screens. This kind of data offers a visible record of user behavior together with thorough feedback. 24
Note that the tracking and analysis of website visits is known as clickstream analysis and is a type of web analytics (see separate article). Clickstream analysis commonly uses the Web server log files to monitor and measure website activity, while there are different ways to gather this data.
Hence, option C is correct.
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See full question below
_____ are those data that visitors and customers produce when they visit a website and click on hyperlinks.
1. ERP
2. Cookies
3. Clickstream data
4. RFID
