when consumers have favorable emotions toward a sport organization or athlete, sport sponsors want that emotional involvement to the sponsor's brand.

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11-10-2022
Business

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when consumers have favorable emotions toward a sport organization or athlete, sport sponsors want that emotional involvement to the sponsor's brand.

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OlanmaE OlanmaE · Answer 1 · 2022-10-14T13:04:11+02:00

The statement that "When consumers have favorable emotions toward a sports organization or athlete, sports sponsors want that emotional involvement to the sponsor's brand" is True.

What is the meaning of this statement?

This statement simply means that brand sponsors often want fans to transfer the love that they have for a given organization to them. From the words of the text, it is quite evident that the motive of brand sponsors is usually to share the love that the fans have for their favorite organization.

Often sponsors clamor to fund certain sporting activities. They also display their brands as close associates with a particular sporting club.

Fans tend to have a strong love for people who support them and associate with their favorite clubs, so we can conclude that it is true that sports sponsors want the emotional involvement of the fans transferred to the sponsor's brand.

This is a true or false question and the answer to the prompt is True.

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