read the following statements to select which one is accurate regarding the use of social media in market segmentation. as compared to traditional segmenting techniques, it is easier to know exactly how to engage consumers on social networking sites. social media is most helpful in reaching out to older americans and senior citizens. social media is not very helpful in segmenting markets, but it can be a useful tool for marketers once the market has already been segmented. by segmenting the market by those who are active on social media, companies can connect with a larger and more diverse consumer base. as of yet, social media has not been proven to be an effective tool for segmenting markets.