The three examples are Taste, Brand Loyalty and Fashion. The nonprice factors are the three given above.
Who is a consumer?
A consumer is a person who purchases and consumes the product or service that is offered and served by the business. A business offers a product or service and the consumer analyzes the aspects of that specific product or service and then pays the price for that specific product or service and then consumes it.
The customer is King is a well known saying and is always considered when a product is presented in the market. The consumer choice can be based on different factors and it includes nonprice factors too which includes taste of the consumer, Brand image and loyalty and Fashion prevailing in the market. Price factors are those which are related to price.
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