inroads enterprises has been working with advertising innovators to review competition in various market segments, noting demand trends. they have recognized that their view of the marketplace as one large homogeneous group of customers is limiting their growth. advertising innovators recommends that inroads expand their by tailoring their marketing to meet the needs and demand trends of different market segments.

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By customizing their marketing to fit the demands and demand patterns of various market segments, Advertising Innovators advises Inroads to increase their marketing channels.

How do marketing channels work?

A company's products and services travel through a marketing channel from the point of production to the final consumer. It is produced by a network of connections between middlemen, or intermediates, who market the good or service on the business's behalf.

A variety of people, organizations, and activities make up the marketing channel, which enables the business to sell its goods or services. Retailers, agents, wholesalers, brokers, transportation firms, and other parties frequently make up this combination. Depending on the channel's structure, marketing channels can be divided into direct and indirect channels.

Depending on how many intermediates are present, the indirect routes are further classified into three categories: one-level, two-level, and three-level channels.

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