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environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. the basic purpose of environmental scanning is to help management determine the future direction of the organization and to identify opportunities and threats.

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True. An organization's internal and external environments are surveyed as part of the environmental scanning process. The main goal of environmental scanning is to assist management in deciding the organization's future course and in identifying opportunities and risks.

What is Environmental Scanning?

Reviewing external sources to identify elements that affect a firm is known as environmental scanning. Finding and consulting outside sources is the key objective. Although from a business's point of view these sources cannot be controlled, it is crucial to take them into account when making decisions. SWOT analysis is a well-liked technique for environmental scanning.

The words Strengths, Weaknesses, Opportunities, and Threats each stand for a different area to be examined. While the company's internal resources are its strengths and prospects, external sources are its weaknesses and threats. Companies invest time and resources into environmental scans, and they want the results to be as thorough as they can make them.

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