The latest stage during which a buyer can terminate the buying decision process is purchase.
What is purchase?
Purchase is to buy, obtain by payment of a price in money or its equivalent.
What is purchase decision?
- Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand.
- The level of dominance of each process at a particular time is the key determinant of purchasing decisions. Visitors are more likely to add a product to their cart when the emotional process takes control, as they are directed by “how it feels” and not “is it worth it.
To learn more about purchase decision, refer: https://brainly.com/question/15071491?referrer=searchResults
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