Heinz has announced that they plan to grow the company through an accelerated push into emerging markets such as china, indonesia, and india in the next ten years. this is an example of strategic planning.
Strategic planning is that process in which leaders of organization define the vision for the future and also identify their organization's goals and objectives.
The process of strategic planning includes establishing the sequence in which the goals should be realized so that the organization can also reach its stated vision.
Strategic planning generally represents the mid- to long-term goals with a life span of three to five years or it can be much longer.
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