before revising or developing a new public relations campaign for a new client, lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results. she is doing this to ensure that the current campaign is on track and performing as intended. what does this scenario illustrate?

Question

13-09-2022
Business

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before revising or developing a new public relations campaign for a new client, lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results. she is doing this to ensure that the current campaign is on track and performing as intended. what does this scenario illustrate?

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khuranashilpa76 khuranashilpa76 · Answer 1 · 2022-09-16T20:44:32+02:00

This scenario illustrates is communication audit.

A SWOT analysis is a tool that can be used to scan an organization's internal and external environment. It helps identify strengths that can be leveraged and weaknesses that can be addressed, as well as opportunities and threats to success. Messages Scenario to reach large audiences are becoming less and less effective. Ian works in the public relations department of his company.

The PRSA Code of Ethics establishes principles and guidelines that uphold core values of ethical public relations, including advocacy, integrity, loyalty, professional development, and objectivity. Offer onsite media tours to encourage journalists to cover positive news about your business, use social media to attract journalists' attention, and follow journalists covering our market.

Learn more about The Scenario illustrated here:-https://brainly.com/question/25587265

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