Porter claims that many businesses experience fierce, margin-eroding competition because they have formed their own identities based on operational performance rather than strategic positioning. Operational effectiveness is defined as doing the same duties faster than competitors.
Effective operations are crucial. Businesses must spend in strategies to raise quality, save costs, and create consumer experiences, but these efforts can typically be matched. Typically, operational effectiveness is insufficient to create long-term supremacy over the competition. Strategic positioning, as opposed to operational effectiveness, refers to engaging in activities that are distinct from those of competitors or engaging in the same activities in a different manner. Technology is vital for developing and implementing unique business techniques that are justifiably distinct from those of competitors and can be rather challenging for others to mimic, even if technology itself is sometimes fairly simple to replicate.
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