Purchase decision is the process made during from whom to buy and when to buy.
A purchase decision is the thought process that drives consumers to identify needs, generate options, and select specific products and brands.
An example of a purchase decision?
A customer found a pink winter coat on sale at his 20% discount. After ensuring the brand used sustainable materials and asking her friends for feedback, she ordered the coat online.
What are the three types of purchase decisions?
There are three main categories of purchase decisions (nominal, limited and enhanced), all with a high level of engagement in the purchase, varying from low to low engagement. The types of purchase decision exist on the purchase participation continuum.
Who influences purchase decisions?
Personal factors include a consumer's age, occupation, lifestyle, social and economic status, and gender. These factors, individually or collectively, can influence consumer purchase decisions.
Learn more about purchase decisions here:- brainly.com/question/7029808
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