It permits an organization to decide what is at present, as it starts to set a strategic direction of Competencies, prospects, and customers.
There are four members of the implementation phase:
(1) the obtaining resources,
(2) designing the transaction organization,
(3) developing the planning schedules, and
(4) managing the marketing program designed in the planning phase.
The three steps of the planning stage include the situation (SWOT) computation, market-product focus, the goal setting, and the marketing program.
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