The tendency of the respondents to provide answers which will not be correct however which will be fascinating from a social position is termed social desirability.
What is social desirability?
- The tendency of survey respondents to provide answers that will be perceived favorably by others is known as social-desirability bias, and it is a type of response bias used in social science research.
- It can manifest as either an exaggeration of "positive behavior" or an underreporting of "poor" or unwanted behavior.
- When a survey or interview is conducted on a sensitive subject, social desirability bias occurs.
- Because the subject is too delicate for them to address honestly, the respondents will provide a response that is socially acceptable.
- Three widely used social desirability scales are: strangers, close friends, or acquaintances
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